Last updated: 11 November 2026 Applies to: safarigoats.com and offers.safarigoats.com

Privacy at a glance

  • We collect only what we need to plan, book and safely run your safari.
  • We share your details only with the partners who deliver your trip, such as lodges, parks, airlines and guides, and with trusted service providers.
  • We never sell your personal information.
  • Health and dietary details are used only to keep you safe and comfortable, and only with your consent.
  • You can ask to see, correct or delete your data at any time. We reply within 30 days.
  • Questions? Write to info@safarigoats.com.

1.Who we are

Safari GOATS Adventure is the trading name of Safari Goats Adventures Ltd, a locally owned safari company based in Arusha, Tanzania. We hold Tanzania Tourism Licence No. 033714 (Tour Operator, Class A), issued under the Tourism Act No. 11 of 2008, and we are a member of the Tanzania Association of Tour Operators (TATO).

When we say “we”, “us” or “our” in this policy, we mean Safari Goats Adventures Ltd. We are the data controller of your personal information, which means we decide how and why it is used.

This policy explains how we handle personal information when you visit our websites, contact us by email, phone, WhatsApp or social media, request a quote, or travel with us. We follow the Personal Data Protection Act, 2022 of the United Republic of Tanzania. Where the EU or UK General Data Protection Regulation (GDPR) applies to you, we also respect the rights it gives you.

2.Information we collect

Contact and inquiry details

  • Your name, email address, phone or WhatsApp number and country of residence
  • Your travel plans: preferred dates, number of travellers, the safari you are interested in, extras you have selected, and your message to us
  • When you download an itinerary: your name, email, country, optional WhatsApp number, and whether you would like to receive offers

Booking details

  • Full names as they appear in passports, dates of birth, nationality and passport numbers. Parks, airlines and government authorities require these.
  • Flight details, arrival and departure times, and emergency contact details
  • Payment records: amounts, dates and payment references. We do not store full card numbers.

Special requirements

  • Dietary requirements, allergies, mobility needs and relevant medical information you choose to share with us (see section 5)
  • Room preferences and celebrations such as honeymoons or birthdays

Technical information

  • Your IP address, browser and device type, the pages you visit and how you arrived at our site, for example from a search engine or an advert
  • Your approximate country, which we use to show our offers page in your language

3.How we collect it

  • Directly from you, when you fill in an inquiry or booking form, email or call us, message us on WhatsApp or Instagram, download an itinerary from our offers page, or talk to our team.
  • From the person who books for you, for example a family member or friend who arranges a trip for your group.
  • From travel agents and partners who refer your booking to us.
  • Automatically, through cookies and similar technologies when you use our websites (see section 10).

4.How we use it, and why

We use your information only where the law allows it. The table shows what we use it for and the legal reason for each use.

What we use it forLegal reason
Answering your inquiry and preparing a tailor-made itinerary and quoteSteps you asked us to take before a contract
Sending you the itinerary you requested and following up about your tripSteps you asked us to take before a contract
Booking and running your safari: lodges, park and gorilla permits, flights, transfers, guidesPerforming our contract with you
Processing payments and keeping accounting and tax recordsContract and legal obligation
Sharing details with park, immigration and other government authoritiesLegal obligation
Using health, allergy and dietary information to keep you safe and comfortableYour explicit consent, and vital interests in an emergency
Contacting you or your emergency contact in an emergency during your tripVital interests
Improving our websites and understanding which pages and offers are usefulLegitimate interests, and consent for analytics cookies where required
Sending you news and special offersYour consent, which you can withdraw at any time
Asking for feedback or a review after your tripLegitimate interests
Defending legal claims and preventing fraudLegitimate interests and legal obligation

We do not sell, rent or trade your personal information, and we do not use it for automated decisions that have legal or similarly significant effects on you.

5.Health, dietary and passport details

Some of the information we need is more sensitive, such as allergies, medical conditions, mobility needs, dietary requirements and passport numbers. We collect it only when it is needed for your trip. We share it only with the people who need it to look after you, for example your guide, lodge, chef or airline. We keep it no longer than necessary.

By giving us health or dietary information, you consent to us using it for these purposes. If you share this kind of information about another traveller, please make sure they agree.

6.Who we share it with

To deliver your safari, we share the details each partner needs with:

  • Lodges, camps and hotels
  • Tanzania National Parks (TANAPA), the Ngorongoro Conservation Area Authority, and the park authorities of Kenya, Uganda and Rwanda for permits, including gorilla and chimpanzee permits
  • Airlines, charter flight operators and transfer companies
  • Our guides, and partner ground operators in neighbouring countries for cross-border trips
  • Activity providers you book with us, such as balloon safaris, walking safaris and Zanzibar excursions
  • Banks and payment providers that process your payments
  • Government and immigration authorities, police or courts when the law requires it

We also use trusted service providers who process data on our behalf, only under our instructions:

ProviderWhat they do for us
HostingerHosting for safarigoats.com, including our inquiry and download forms and the leads they collect
CloudflareHosting and security for offers.safarigoats.com
Google (Workspace, Analytics, Tag Manager, Ads)Email, and website statistics and advertising measurement
Meta (WhatsApp, Instagram)Messaging, if you choose to contact us there

When you contact us through WhatsApp, Instagram or another platform, that platform’s own privacy policy also applies.

7.International transfers

We are based in Tanzania. Most of our guests live in Europe, North America and Australia, and many trips cross into Kenya, Uganda and Rwanda, so your information will move between countries. Some of our service providers store data in the United States and the European Union.

We transfer information abroad only when it is needed to deliver your trip or run our business. Where available, we use providers that offer recognised safeguards, such as the European Commission’s Standard Contractual Clauses. We always take reasonable steps to protect your information wherever it is handled.

8.How long we keep it

InformationHow long
Inquiries and itinerary downloads that did not become a booking2 years after our last contact
Booking, payment and accounting recordsAs long as Tanzanian tax and accounting law requires (currently at least 5 years)
Passport, health and dietary detailsUp to 12 months after your trip ends, unless needed for a claim or a legal requirement
Marketing listUntil you unsubscribe
Website analyticsUp to 14 months

After these periods, we securely delete or anonymise your information.

9.How we protect it

We use appropriate technical and organisational measures to protect your information, including:

  • encrypted (HTTPS) connections on our websites
  • password-protected accounts with restricted access
  • sharing information with staff and partners only on a need-to-know basis

No system is completely secure. If a data breach is likely to put your rights at risk, we will inform you and the relevant authority as the law requires.

10.Cookies and analytics

Cookies are small files stored on your device when you visit a website. We use them to understand how our websites are used and to measure our advertising. Where the law requires it, we ask for your consent before setting non-essential cookies, and you can change your choice at any time.

NameProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes visitors so we can count visits2 years
_ga_<ID>Google AnalyticsKeeps track of your session2 years
_gcl_auGoogle AdsMeasures whether our adverts lead to inquiries3 months
sg_lang (local storage)Safari GOATSRemembers your language on our offers pageUntil cleared
sg_lead (local storage)Safari GOATSRemembers your details so we only ask for them once on our offers pageUntil cleared
cookieyes-consentCookieYesRemembers your cookie choices1 year
_GRECAPTCHAGoogle reCAPTCHAProtects our forms from spam6 months
IDEGoogle (DoubleClick)Measures the results of our Google Ads13 months

You can change your choice at any time using the Cookie settings link at the bottom of every page.

You can also block or delete cookies in your browser settings, or install the Google Analytics opt-out add-on. Blocking cookies will not stop our websites from working.

11.Photos, video and drone filming

Our guides and photographers sometimes take photos and videos during safaris, including drone footage on photography trips. We will only use images in which you can be recognised on our website, social media or marketing if you agree. You can say no, or ask us to remove an image later, at any time.

12.Marketing and your choices

We will only send you news and offers if you have agreed to receive them, or if you are a past guest and have not opted out. Every marketing email has an unsubscribe link. You can also reply “STOP” on WhatsApp or write to info@safarigoats.com. Opting out does not affect messages about a trip you have booked.

13.Booking for others and children

If you book for other travellers, please share this policy with them and make sure they agree to you giving us their details.

Our websites are not aimed at children, and we do not knowingly collect information directly from anyone under 18. We collect information about children travelling with their family only from a parent or guardian, and only to arrange the trip.

14.Your rights

You have the right to:

  • Access the personal information we hold about you and receive a copy
  • Correct information that is wrong or incomplete
  • Delete your information when we no longer need it
  • Object to or restrict certain uses, including direct marketing
  • Withdraw your consent at any time, where we rely on it
  • Data portability: receive your information in a common electronic format (EU and UK residents)

To use any of these rights, email info@safarigoats.com with the subject “Privacy request”. We may ask you to confirm your identity. We will reply within 30 days, and there is no charge.

15.Links to other websites

Our websites link to other sites, such as Tripadvisor, Instagram, WhatsApp and our partner lodges. We are not responsible for their privacy practices, so please read their privacy policies.

16.Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top shows when it last changed. If we make important changes, we will make them clear on this page.

17.Contact us and complaints

Safari Goats Adventures Ltd (Safari GOATS Adventure)

Majengo Juu, Arusha 11761, Tanzania

Email: info@safarigoats.com

Phone / WhatsApp: +255 655 480 590

Tourism Licence No. 033714

If you are unhappy with how we have handled your information, please contact us first so we can put it right. You can also complain to Tanzania’s Personal Data Protection Commission (pdpc.go.tz). If you live in the EU or UK, you can complain to the data protection authority in your country.

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